Gone are the days when online marketing was all about optimized web content in order to secure higher ranking on the search result pages. When competitors used to keep their entire focus on beating their desktop competition. While, on the other hand, mobile websites were given little to no attention at all.
However, with the evolution of smart phones, and Internet use on mobile devices, mobile marketing gained the focus of every website around the world. Mobile devices have revolutionized the way businesses interact with the people around the world. So, no one should underestimate the power and importance of mobile optimization in the age of competition.
Copy length
Mobile users aren’t behind any sugar-coated information, rather they require instant gratification. Remember, your users don’t have much patience and they need everything quick. Always keep your website content concise and short.
Readability
Small phrases, bullet points and interactive headlines, are a few things that grab attention, so focus on them. Provide excellent user experience to the users instead of just throwing blocks of information towards them. You would only have around 3 to 5 seconds to impress your users. These few seconds will decide the fate of your website and business.
Clearly and accessible components
If you run an Ecommerce website, make sure your clients can see all the information related to price and product easy and immediately. Don’t let them wait or scroll around the mobile to search for the required information. Mobiles have smaller screens so you should also keep the information and data concise. The users want to access the relevant information faster, so never overlook this point. Everything should be at their fingertips. Your mobile content can make or break your clients so monitor all these integral factors.
Call to Action
A short and powerful call to action is must that can directly hit the emotive note of your potential clients. You need to connect the visitors to your product emotionally. Your website should have the concise insights, to stay ahead of the game. Around 21% users prefer to shop on their mobile devices as it is more convenient and time saving for them. Make sure your call to actions are clear, concise and effective. Just focus on the key point of the website instead of bragging about yourself.
Mobile content should be succinct, concise and effective enough to grab the attention of your users that too within the first four seconds.